Strategy
Strategic positioning, tone of voice and creative direction — clear, grounded, and built around how real people choose, buy and talk about drinks.
What the
hell do
I do?
Packaging & Identity
Identity and packaging design that captures your philosophy with clarity, character and the visual punch to actually stand out on the shelf.
Visual Systems
Flexible, coherent visual systems that keep your brand strong and consistent everywhere it needs to live — from label to launch assets.
Work
About the Bones
Rare Bones Studio is the independent one-person practice of Dickson Wong — a brand and packaging design director with a decade of experience and a soft spot for work that’s quietly clever, visually sharp and just a little off-centre.
After years inside the branding world, one thing became obvious: in an era of noise, scroll, hot takes and overdesigned everything, people crave clarity and common sense. Rare Bones exists to deliver exactly that — strategic, straight-talking design with strong foundations and zero fluff.
I work directly with founders, distillers and small teams, and I also slot seamlessly into creative departments that need additional senior design capacity on brand and packaging briefs.
It’s design with backbone: intentional, thoughtfully structured, and with just enough bite to be remembered.
Talk to the Bones
Tell me what you’re building. Two or three sentences is perfect.